Fostering sustainability through technological brilliance: a study on the nexus of organizational STARA capability, GHRM, GSCM, and sustainable performance

This study aims to investigate the influence of Organizational Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA) capabilities on Green Human Resource Management (GHRM) practices, Green Supply Chain Management (GSCM) practices, and also its direct impact on Sustainable Performance (SP) outcomes within the manufacturing landscape of Bangladesh. A quantitative approach was employed, gathering data from 395 employees in the Bangladeshi manufacturing sector through a survey questionnaire using a seven-point Likert scale. Structural equation modeling (SEM) was utilized to analyze the data, focusing on testing hypotheses related to the relationships between organizational STARA capabilities, GHRM, GSCM, and SP. The study found positive relationships between organizational STARA (OSC) capabilities and GHRM, GSCM, and SP. All hypotheses were accepted, GHRM ← STARA (β = 0.210), GSCM ← STARA (β = 0.247), and SP ← STARA (β = 0.135). Additionally, it revealed that GHRM and GSCM mediate the relationship between organizational STARA capabilities and SP. This research contributes to filling the existing gap in the literature by providing empirical evidence on the integration of STARA capabilities with GHRM and GSCM practices, specifically within the context of the Bangladeshi manufacturing sector. It also highlights the mediating role of GHRM and GSCM in enhancing sustainable performance through STARA capabilities. The findings of this study offer valuable insights for organizations operating in the manufacturing sector, suggesting strategies for leveraging STARA capabilities to enhance sustainability, efficiency, and competitiveness. Policymakers and stakeholders can use these insights to formulate policies and initiatives to promote the adoption of sustainable practices in manufacturing.