Chromatic Resonance: Investigating the Effects of Dynamic Color Changes on Human Emotional Responses

This study investigates the impact of dynamic color changes on human emotional responses by exploring variations in color saturation and transition modes. Previous research has established that static colors evoke specific emotional associations; for example, red is linked with vitality and enthusiasm, blue with sadness and tranquility, and green with nature and freshness. To expand on this understanding, an experiment was designed utilizing the Berkeley Color Project 32 (BCP-32), where participants were grouped to observe three types of video stimuli: discrete high-saturation transitions between red and blue, continuous high-saturation transitions between yellow and violet, and continuous low-saturation transitions between the same colors. Following the viewing, participants completed a questionnaire to assess their emotional reactions. The findings indicate that while the mode of color transitiondiscrete or continuousdid not significantly alter emotional responses, changes in color saturation produced noticeable effects on participants' emotions. This suggests that the intensity of a color, rather than the manner of its change, plays a more pivotal role in influencing human emotional states.