DIGITAL MANAGEMENT STRATEGIES IN EDUCATIONAL BUSINESS: NEW APPROACHES TO ADVERTISING AND ACTIVITY ANALYSIS OF TUTORING CENTERS IN CONDITIONS OF UNCERTAINTY

The research is dedicated to the impact of digital management strategies on the educational business, particularly the activities of tutoring centers, in conditions of uncertainty. The focus is on new approaches to advertising and analyzing the performance of these institutions. Tutoring centers play a key role in the modern educational system, providing additional support to students. The rapid development of digital technologies and their integration into management processes allow for the optimization of business operations, improved client communication, and cost reduction. The research also examines modern marketing tools such as the use of social media, SEO optimization, content marketing, and video content to increase the competitiveness of educational institutions. In addition, the authors analyze the impact of these technologies on attracting new clients and adapting to market needs in conditions of economic instability. The application of digital technologies not only promotes the development of the educational business but also ensures flexible adaptation to changes in demand and competition. The authors offer recommendations for improving advertising campaigns and management processes to ensure the long-term success of tutoring centers.