Eclipse Ambassadors - Nationwide Partnerships Reaching Underserved Audiences

This large-scale eclipse engagement program focused on reaching underserved communities off the path of totality in areas not previously touched by NASA programs. In order to reach hundreds of thousands of people, a cadre of volunteer partners were trained to offer effective public engagement. The team enlisted trusted advisors to reach diverse volunteers, trained Eclipse Ambassadors in equitable engagement techniques, and created meaning-making materials for reaching into new venues such as libraries, community colleges, faith centers, and prisons. Here we detail the program design and implementation, events held by Ambassadors, and the evaluation methods for understanding the effects on the communities served.