Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

Brand Purpose & Vision: Säulen eines unternehmerischen Kraftfeldes

20250 citationsBook Chapter

Authors

Caroline von Kretschmann · European Media Laboratory (Germany)

Topics & Keywords

Digital Innovation in Industries Corporate Governance and Management

Publication Details

DOI: 10.1007/978-3-658-45540-8_3

Field-Weighted Citation Impact: 0.00

Brand Purpose & Vision: Säulen eines unternehmerischen Kraftfeldes | Researchclopedia