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Abstract This paper investigates the rural mobility and accessibility challenges of a specific target group - Seniors. The target group is those over 66 years of age entitled to use the Public Transport (PT) Free Travel Scheme in rural Ireland. The paper explores at a high level some of the projected rural PT challenges and requirements over the next twenty years, noting that statistical predictions show that there will be a significant population demographic shift. Astonishingly, the Central Statistics Office (CSO) has forecasted that by the middle of this century, the Irish Senior's age profile will have increased by 98%. By 2051, over 1.6 million over 65’s will be living in the Republic of Ireland [1]. Using the Political, Economic, Social, Technological, Environmental, and Legal factors (PESTEL) framework, the literature review explored existing research concerning mobility and accessibility challenges faced by Seniors. Twenty-seven qualitative, in-depth interviews with stakeholders within the ecosystem were undertaken. The stakeholders included rural PT customers, Local-Link managers, National Transport Authority (NTA) senior management, a Minister of State, and a European parliament policymaker. To address the breadth and range of the research, the interviewees were subdivided into two stakeholder groupings, Tier 1 and Tier 2. Tier 1 interviewee feedback spotlights that the PT network system does not exist for rural patients to access hospital facilities. The findings indicated that Mobility as a Service (MaaS) is potentially revolutionary in the PT arena to help address transport poverty in rural locations. Finally, this paper suggests several short-, medium- and long-term recommendations based on the research findings. These recommendations are a potential springboard to ensure that rural PT is suitable for future Irish generations.