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Instore-Preiskommunikation aus Shopper-Marketing-Perspektive

20250 citationsBook Chapter

Authors

Peter Dräger · Dräger (Germany)

Topics & Keywords

Marketing and Advertising Strategies Digital Innovation in Industries Corporate Governance and Management

Publication Details

DOI: 10.1007/978-3-658-46618-3_16

Field-Weighted Citation Impact: 0.00

Instore-Preiskommunikation aus Shopper-Marketing-Perspektive | Researchclopedia