ANALYSIS OF AWARENESS OF THE POSSIBILITIES OF IMPLEMENTING PERSONALIZED MEDICINE AMONG DOCTORS IN UKRAINE: NATIONAL SURVEY

Aim. This study aims to assess the awareness of Ukrainian medical practitioners about personalized medicine, evaluate their readiness to adopt such approaches in clinical practice, and identify barriers that may hinder its implementation. Materials and methods. The study was conducted in the format of a nationwide survey among doctors in Ukraine (n=830). To ensure a representative sample of doctors throughout Ukraine, a random sampling method was used. This allowed for an even coverage of respondents of different age groups, specializations, as well as representatives from different regions. This approach minimized the likelihood of bias and provided accurate results. The survey was developed taking into account the ISO 20252:2019 and ISO 26362:2009 standards, which regulate the processes of marketing, social and public opinion surveys. Descriptive statistical methods were used to analyze the collected data. Data analysis was carried out in the R environment (4.1.2). Conclusions. Key findings revealed significant regional disparities in access to genetic testing and medical-genetic consultations. While positive responses on the availability of resources were more prevalent in western regions and Kyiv, many regions, particularly in eastern and central Ukraine, reported substantial gaps. Factors influencing the acceptance of personalized medicine include access to technology, training, and institutional support, while barriers encompass a lack of infrastructure, limited awareness, and inadequate resources. This study highlights the need for strategic measures to address barriers and foster the development of personalized medicine in Ukraine. Enhanced resource allocation, education, and policy support are critical for integrating personalized approaches into the national healthcare system, ultimately improving patient outcomes and advancing medical practice.