Internal communication management as a tool for employee engagement and enterprise quality policy enhancement

Purpose: the purpose of this study is to analyze the impact of internal communication management on employee engagement and the implementation of quality policy by tailoring communication strategies to demographic differences, industry characteristics, and communication barriers. Design/methodology/approach: the study utilized a survey conducted among 374 employees and managers from various industries. Statistical methods, such as Chi-square tests, Spearman’s correlation, and linear regression, were applied to analyze relationships and verify hypotheses. The approach integrates communication theories with practical insights into quality policy and employee engagement. Findings: the study found that communication errors, such as lack of feedback and inconsistent messages, reduce employee engagement and hinder quality policy implementation. Older employees identified these issues more frequently, while tailored communication strategies improved engagement and acceptance of policies. Statistical analysis confirmed that fewer communication errors lead to higher engagement. Research limitations/implications: if research is reported on in the paper, this section must be completed and should include suggestions for future research and any identified limitations in the research process. Practical implications: the study’s sample was limited to 374 respondents from specific industries, which may not represent all sectors. Future research should expand to diverse industries and cultural contexts to validate findings and explore long-term trends. Social implications: effective internal communication enhances employee engagement, improves service quality, and fosters better workplace cultures. These practices can influence corporate social responsibility and inform policies promoting transparency and efficiency. Originality/value: the study highlights how tailored communication strategies enhance employee engagement and quality policy implementation, offering practical insights for managers and HR specialists. Keywords: Internal communication management, employee engagement, quality policy, communication barriers, organizational performance. Category of the paper: Research paper.