The Influence of Street Name Gender on Perceptions of Location Quality and Rental Decisions

Gender stereotypes frequently shape people’s perceptions and expectations. This study explores whether the gender of street names affects perceptions of life quality and related aspects, such as rental fees. Through a scenario-based experiment, we examine if apartments on streets named after female personalities are perceived as more attractive regarding gender-related qualities compared to those on streets named after male counterparts. Our findings indicate no significant impact of street name gender on the likelihood of choosing a flat or the price respondents are willing to pay, and very small effects sizes for both variables. Similarly, the gender of street names has minimal influence on perceptions of life quality. Economic factors emerge as the primary determinants in flat selection but with small effects sizes. We discuss several policy and managerial implications based on these findings.