Capturing Community Perspectives in a Statewide Cancer Needs Assessment: Online Focus Group Study

By conducting statewide qualitative data collection online, we provided valuable depth of understanding for future programs and research to address cancer incidence and mortality in Kentucky. The findings pointed to several potential actions to address community-perceived needs across the cancer care continuum, including increasing accessible risk reduction information, expanding ways to overcome challenges to screening and treatment, building patient navigation resources, and increasing positive patient-health care provider communication. The findings also suggest that online focus groups can be a valuable component of CNAs to capture cancer-related needs and solutions across large geographic areas and diverse populations.