Exploring new realities in hybrid learning during post-COVID-19: perspectives from private and public universities in Bangladesh

Purpose This study aims to explore the contemporary relevance and potential applications of hybrid learning in Bangladesh, focusing on perspectives from teachers, students and parents. Drawing on previous research highlighting the positive impact of hybrid learning globally, this study discovers its implications for student convenience, satisfaction, engagement and performance within the context of a developing country, Bangladesh. Design/methodology/approach This study utilized a qualitative approach, employing in-depth, semi-structured interviews to explore the hybrid learning model in Bangladesh. Participants were divided into three clusters: students (80), educators (50) and parents (34). Personalized questionnaires, comprising both open-ended and closed-ended questions, were designed to gather insights from each group. Findings The research findings demonstrate the effectiveness of hybrid learning in crisis management, flexibility and inclusivity, particularly in Bangladesh’s educational landscape. Hybrid models provide a practical solution during political unrest, ensuring uninterrupted education through a combination of online and face-to-face classes. Participants expressed satisfaction with the flexibility offered by hybrid learning, emphasizing its accessibility for diverse learners and working professionals. Moreover, while hybrid learning holds promise for enhancing satisfaction and academic performance, further evaluation is needed to gauge its long-term effectiveness and impact on learning outcomes. The research highlights the transformative potential of hybrid learning in executive education, catering to the diverse needs of students and fostering inclusivity in education. It also revealed the importance of communication, collaboration and engagement in hybrid education. Research limitations/implications This study will help educators understand the diverse needs of students, enabling them to effectively design innovative learning modules to enhance student engagement. Originality/value The originality and value of this research lie in its comprehensive exploration of the implementation and impact of hybrid learning in the context of a developing country.