OI, AI, and Research or Why OI Is the GOAT and AI Is the BLOAT

While much has been said about artificial intelligence, the human mind (or as we like to term it, Original Intelligence) is a far more fascinating study. By understanding the human mind, we can leverage so many things more effectively as we design products and experiences. However, to effectively study people and their brains, you must first understand what it means to do research and why not all research is created equal.