The “Reality” of Living Off the Land

The reality television show Swamp People (2010–present) claims to capture Cajun cultural identity. Through participant observation, in-depth interviews, and content analysis based on understandings of television as a site where identity formations are formed and negotiated, we explore how Swamp People ’s depiction of Cajun culture is interpreted by the community it depicts. Our findings suggest that Swamp People serves as a cultural authority for residents who control the community’s oral history and yet no longer make their “living off the land.” This substantial influence rewrites Cajun cultural practices through the lens of the History Channel’s interest in appealing to male viewers, which perpetuates a vision of alligator hunting that obscures the familial aspect of the activity. In this way, Swamp People demonstrates reality television’s power to not only reinforce but also redefine white masculinity as a cultural reality.