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Customer Segmentation via Clustering on Demographics and Purchases

20250 citationsBook Chapter

Authors

Preetish Panda · Passat (Canada)

Topics & Keywords

Customer churn and segmentation Consumer Market Behavior and Pricing Human Mobility and Location-Based Analysis

Publication Details

Published in: Learning and analytics in intelligent systems

DOI: 10.1007/978-3-031-99477-7_39

Field-Weighted Citation Impact: 0.00

Customer Segmentation via Clustering on Demographics and Purchases | Researchclopedia