A cross-cultural investigation of the short version of the Celebrity Attitude Scale (CAS-7) across five countries

20250 citationsJournal Articlegold Open Access

Authors

Rita Horváth · Eötvös Loránd University

David Watson · MacEwan University

Lynn E. McCutcheon

Yohanes Budiarto · Tarumanagara University

Róbert Urbán · Eötvös Loránd University

Zsolt Demetrovics · University of Gibraltar

Fransisca Iriani Roesmala Dewi · Tarumanagara University

Abstract

The present findings confirmed the reliability and the consistency of the factor structure of the CAS-7 across different samples, providing further evidence for the applicability of the CAS-7 in different cultures.

Topics & Keywords

Media Influence and Health Gender, Feminism, and Media Media, Gender, and Advertising

Publication Details

Published in: PLoS ONE

Volume 20, Issue 9, pp. e0331696-e0331696

DOI: 10.1371/journal.pone.0331696

Field-Weighted Citation Impact: 0.00

Command Palette

A cross-cultural investigation of the short version of the Celebrity Attitude Scale (CAS-7) across five countries

Authors

Abstract

Topics & Keywords

Publication Details