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Unraveling the pinkwashing discourse on X and Instagram

20252 citationsJournal Article

Authors

Brigitte Naderer · Medical University of Vienna

Julian Hohner · Ludwig-Maximilians-Universität München

Tim Wulf · Regionalverkehr Köln (Germany)

Zoe Olbermann · University of Würzburg

Topics & Keywords

Media Studies and Communication Media, Gender, and Advertising Asian Culture and Media Studies

Publication Details

Published in: International Journal of Advertising

Volume 45, Issue 3, pp. 744-769

DOI: 10.1080/02650487.2025.2560705

Field-Weighted Citation Impact: 7.99

Unraveling the pinkwashing discourse on X and Instagram | Researchclopedia