MarkeTrak 2025: Consumer Perspectives on Hearing Health in an Evolving Market

MarkeTrak has been monitoring trends within the hearing industry for nearly 40 years. The latest edition, MarkeTrak 25, examines adoption rates, satisfaction with devices and professionals, coverage for hearing aids, and more. In this survey, OTC hearing aids were added to the device list to understand how they fit into the market and whether OTC buyers are using professional assistance, even though it is not required by the FDA for purchase. Key findings indicate that the overall adoption rate for all hearing devices (including earbuds with hearing improvement features) has increased to over half, satisfaction levels with devices and professionals have remained stable and very high, and financial assistance has increased since the last survey.