Community-Informed New Media–Based Knowledge Translation Addressing HIV Stigma Among the General Population and Health Care Providers in Louisville, Kentucky: A Clinical Brief

Community-engaged knowledge translation (KT) demonstrates promise for reducing the time gap between research innovation and application and creating community interventions. Digital technology (new media) has emerged as a dissemination tool for health promotion education. However, guidance on community-engaged KT using new media remains limited. Thus, this article documents the process of developing and implementing new media community-informed KT guided by the Knowledge-to-Action Framework. The two-part intervention includes (a) continuing medical and nursing education and (b) a podcast focusing on HIV stigma reduction. Facilitators of development and implementation include relying on a systematic model of community decision making to select and guide KT approaches and leveraging the expertise of the community for implementation. Barriers include stigma, which prevented optimizing program delivery, and practical challenges to community advisory board engagement, such as member relocation. Community-engaged KT is crucial for developing effective public health interventions. Future studies should consider this approach to developing new media-focused interventions.