Prediction of blood donor return behaviour using machine learning

20251 citationsJournal Article

Authors

Cheng‐Hung Yeh · Foundation for Blood Research

C.-J. Hung · Foundation for Blood Research

Hao‐Hsuan Chung · National Taiwan University of Science and Technology

Abstract

MLMs leveraging both behavioural and demographic variables can predict and identify high-return-rate donors by prioritizing return thresholds. Precision marketing significantly improves donor return rates, enabling blood banks to rapidly meet transfusion demands during emergencies.

Topics & Keywords

Blood donation and transfusion practices Blood transfusion and management

Publication Details

Published in: Vox Sanguinis

DOI: 10.1111/vox.70139

Field-Weighted Citation Impact: 2.82

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Prediction of blood donor return behaviour using machine learning

Authors

Abstract

Topics & Keywords

Publication Details