Interdisciplinary Study of the Impact of Environmental Trends and Sustainability Requirements on the Strategic Evolution of the Cosmetics Industry — From Packaging Ecodesign and Green Chemistry to the Transformation of Supply Chains, Marketing Practices, and Regulatory Compliance — With an Econometric Assessment of Market Dynamics and Consumer Preferences

The article presents a comprehensive interdisciplinary analysis of the strategic transformation of the global cosmetics industry against the backdrop of intensifying environmental trends and the sustainable development agenda. The aim of the study is to reconstruct and systematize the causal relationships between environmental drivers and corporate responses at all stages of the value chain, from design to models of consumer behavior. Methodologically, the work relies on a systematic review of academic publications, content analysis of the corporate reporting of leading companies, and examination of industry analytical materials. The results obtained register a paradigmatic shift: a transition from reactive regulatory compliance to the proactive embedding of sustainability principles into the core of business strategy. Within the study, it is demonstrated that the principles of green chemistry and ecodesign are redefining R&D processes and packaging solutions, the imperatives of transparency and accountability are reshaping global supply chains, and shifts in consumer preferences are setting a new market dynamic. A conceptual framework describing this systemic transition is presented, and the hypothesis is empirically confirmed that sustainability serves as a key catalyst for innovation, a source of competitive advantages, and a factor in the long-term capitalization of the industry. The findings presented in the study will be of interest to strategists of cosmetics companies, representatives of regulatory authorities, the academic community, and market analysts working in the field of sustainable development.