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The Case for the Effectiveness Index

19620 citationsJournal Article

Authors

Topics & Keywords

Patient Satisfaction in Healthcare Financial Reporting and Valuation Research Management and Organizational Studies

Publication Details

Published in: Journal of Advertising Research

Volume 2, Issue 2, pp. 15-19

DOI: 10.1080/00218499.1962.12519673

Field-Weighted Citation Impact: 0.00

The Case for the Effectiveness Index | Researchclopedia