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Seidenberg’s (1950, 1961) writings parallel Max Weber’s rationalization theory, asserting that the distinguishing characteristic of modernity is the increasing dominance of rational organization over social action. However, like Jacques Ellul (1964), Seidenberg extrapolates the rationalization process into the future, warning that it is advancing at an everquickening pace and poses an significant threat to what it means to be human. Rational social organizations are processes of consciously contrived and defined relationships calculated for the effective and efficient achievement of goals. Seidenberg traces the deepening reach of rational organization throughout history. He argues that social evolution is fashioning a system driven by social intelligence and bolstered by technological and scientific developments across various domains such as energy, organization, communications, data collection, propaganda, and education. Technological innovations, including computers, the internet, and social media, have disrupted political economies, the environment, and cultural norms of modern societies, while simultaneously expanding organizational tools of coordination and manipulation. Seidenberg emphasizes the inherent need for further organization in response to these disruptions. As social organizations expand their functions and effectiveness, individuals are progressively integrated into organizational hierarchies as producers and consumers, becoming easily manipulatable subjects for maximum efficiency and predictability. This expansion comes at the cost of weakening family and community bonds and limiting individual freedom. Seidenberg explores this evolutionary adaptation from prehistoric times to the mid-twentieth century, then goes beyond the projections of Weber and Ellul by envisioning the adaptation’s immediate and distant futures more effectively than either sociologist. His work contributes to understanding the complex interplay between rational organization, social evolution, and the challenges it poses to human identity and social cohesion. By contextualizing historical trends and forecasting future implications, Seidenberg’s work invites critical reflection on the potential consequences of the ongoing rationalization process.