PMTA: Perception-Aware Multi-Task Transformer Network for Personalized Multi-Domain Adaptation

The escalating complexity of industrial recommendation systems, characterized by diverse user behaviors and cross-domain application scenarios, necessitates advanced multi-task and multi-domain learning paradigms. Existing methods often struggle with efficient knowledge transfer across tasks and domains due to semantic gaps and distribution shifts. To address these challenges, we propose the Perception-Aware Multi-Task Transformer Network for Personalized Multi-Domain Adaptation (PMTA), a unified framework that integrates three key innovations: First, the Task Prompt Encoding (TPE) module dynamically generates prompts by synthesizing personalized user data with task-specific information. Second, the Transformer-based Multi-Task Perception (TMPN) network enables adaptive cross-task knowledge transfer through attention mechanisms. Third, the Multi-Domain Adaptation (MDAN) component captures domain-specific behavior patterns via learnable prior information. Experimental results demonstrate PMTA's effectiveness, achieving 0.168% increase in watch time and significant improvements in engagement metrics (AAD: +0.0113%, AAH: +0.0608%). Deployed on Douyin and Douyin Lite, it significantly improves recommendation quality and drives commercial success.