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The article explores the increasing prevalence of loneliness among young people, focusing on digital media’s role in shaping their social experiences. Drawing from historical, psychological, and sociological perspectives, the authors argue that loneliness is not merely physical isolation, but a deeply subjective feeling tied to perceived disconnection from meaningful relationships. Two key hypotheses frame the analysis: the displacement hypothesis (digital media replaces face-to-face interaction and increases loneliness) and the stimulation hypothesis (digital media enhances existing relationships and reduces loneliness). The impact of digital media depends largely on its usage—active versus passive engagement—and the user’s underlying social needs. The article presents findings from a 2022 survey of 654 Slovenian secondary school students. A quarter of respondents reported frequent or constant feelings of loneliness. Students who reported greater loneliness also had more difficulty socializing and were less willing to give up social media use, suggesting a possible dependence on digital interaction as a substitute for real-life connection. The authors emphasize the importance of subjective perceptions of loneliness, arguing that standardized scales often fail to capture this. They advocate for more attention in educational settings to support students experiencing deep loneliness – especially those who may not reach out or appear isolated.