Using Social Media Marketing to Improve Retention of Children in the Special Supplemental Nutrition Program for Women, Infants, and Children: Implementation Study

20250 citationsJournal Articlegold Open Access

Authors

Edwin J. Robinson · Miami-Dade Public Library System

Carla J Sabugo · Miami-Dade Public Library System

Carolina Crisafi · Miami-Dade Public Library System

Susan J. Gross · Johns Hopkins University

Yunhee Kang · Johns Hopkins University

Elisabet V Eppes · Johns Hopkins University

Marycatherine Augustyn

Abstract

Engaging low-income families with young children through a locally contextualized targeted media marketing campaign can improve retention of children in WIC.

Topics & Keywords

Obesity, Physical Activity, Diet Health Literacy and Information Accessibility Child and Adolescent Health

Publication Details

Published in: JMIR Public Health and Surveillance

Volume 11, pp. e77172-e77172

DOI: 10.2196/77172

Field-Weighted Citation Impact: 0.00

Command Palette

Using Social Media Marketing to Improve Retention of Children in the Special Supplemental Nutrition Program for Women, Infants, and Children: Implementation Study

Authors

Abstract

Topics & Keywords

Publication Details