Uniqueness, the human pursuit of difference

I: A Case for Uniqueness.- 1 Literary Precedents for Uniqueness.- II: Need for Uniqueness: Theory and Research.- 2 Do Birds of a Feather Always Flock Together?.- 3 Theory of Uniqueness.- 4 Corollaries of Uniqueness Theory: The Nature of the Comparison Other Persons.- 5 Individual Differences in Need for Uniqueness.- III: Uniqueness Attributes 103.- 6 Commodities as Uniqueness Attributes.- 7 Names as Uniqueness Attributes.- 8 Attitudes and Beliefs as Uniqueness Attributes.- 9 Performance as Uniqueness-Motivated Behavior.- IV: Uniqueness Seeking in Perspective.- 10 Deindividuation: Loss of Uniqueness.- 11 Individuation: The Pursuit of Difference.