The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses

This is a book for entrepreneurs and the people who hold them accountable. It attempts to put entrepreneurship and innovation on a rigorous footing. We are at the dawn of management's second century. It is our challenge to do something great with the opportunity we have been given. The Lean Startup movement seeks to ensure that those of us who long to build the next big thing will have the tools we need to change the world.