Marketing měst a obcí jako faktor regionálního rozvoje na příkladu města Zlína

As a theme of my Bachelors thesis I chose Marketing of city and communities as an element of regional developement for example, city of Zlin so in the town where I live and also study. The aim of this thesis is outline the situation in one of area which city marketing does. And it's a tourist trade. I will analyse the present state of tourist trade in Zlin, make a retrieval relating to tourist trade in Zlin. And in the end of my work I would asses this area of city marketing and I would propose projects for improvement of tourist trade in town.