Methods for Business Research

Part 1 Business research and research problems: what is business research? translating business problems to research problems. Part 2 Research design: unit of analysis and basic design specific research designs variables and data sources an introduction to sampling selecting a sample design. Part 3 Measurement and data gathering: measurement - general issues, questionnaires and interviews methodologies - introduction and available data studies, pilot projects, evaluation studies and field experiments, surveys. Part 3 Data analysis and reporting: data preparation preliminary data analysis descriptive and univariate analysis analyzing relationships and group differences multivariate.