Buzzmarketing: Get People to Talk about Your Stuff

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Abstract

Presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.

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Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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Buzzmarketing: Get People to Talk about Your Stuff

Authors

Abstract

Topics & Keywords

Publication Details