Total Data Quality Management: The Case of IRI.

Abstract Implementing a Total Data Quality Management (TDQM) program is not a trivial undertaking. Two key steps are (1) to clearly define what an organization means by data quality and (2) to develop metrics that measure data quality dimensions and that are linked to the organization’s goals and objectives. This paper presents the case of Information Resources, Inc., which exemplifies how a company can develop a viable TDQM program.