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The relevance of this study is determined by the growing need of premium brands to establish sustainable consumer trust in the context of digital media fragmentation and intense competition. The aim of the article is to identify the psychological, emotional, and cognitive factors of trust formation, to determine key neuromarketing trust markers in luxury brand communications, and to develop recommendations for their optimal application. The research methodology is based on systematic analysis of scientific publications from 2020-2025, synthesis of theoretical models of consumer behavior, and structural-functional analysis of neuromarketing mechanisms and brand communication elements. The results demonstrate that trust in the luxury segment is formed through the integration of basic psychological motives, emotional reactions, and cognitive patterns that mediate the perception of visual, verbal, sensory, and digital brand signals. Key neuromarketing markers have been identified that ensure cognitive consistency, emotional resonance, interaction predictability, and the authenticity effect. A typology of trust markers has been developed, and their interaction at the level of multisensory brand architecture has been described. Patterns have been established according to which stable and consistent communication stimuli enhance long-term loyalty and reduce the perceived risk of premium purchases. Recommendations are proposed for integrating trust markers into strategic and tactical brand communications with consideration of neurobehavioral mechanisms. The practical significance of the results lies in the potential for implementing the identified neuromarketing markers into luxury brand marketing strategies to increase communication effectiveness, strengthen trust, and foster long-term consumer loyalty.