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This paper explores how 6G can become a transformative enabler of sustainability by embedding environmental, societal, and economic considerations into its design and business models. Drawing on insights gained from recent work across several research and innovation initiatives and projects, we argue that a purely technology-driven approach is insufficient for widespread social acceptance and lasting impact. Instead, we propose a paradigm shift toward value-based outcomes, multi-stakeholder ecosystems, and cross-sector innovation. The paper outlines new sustainability-oriented business models from circular economy marketplaces to regenerative partnerships and digital inclusion services that reframe connectivity as a platform for shared value. Emphasis is placed on measurable outcomes, such as carbon reduction and social equity, facilitated by 6G's advanced capabilities in sensing, data processing, and low-latency communication. We highlight that, for instance, piloting modular platform architectures, developing outcome-based monetization models, and nurturing early-stage developer ecosystems will ground this vision. The study concludes with actionable steps and recommendations to support this transition, highlighting the critical role of collaborative ecosystems and evidence-based metrics in shaping a trusted, inclusive, and sustainable 6G future.