APPLYING AGHION’S CREATIVE DESTRUCTION TO THE ECONOMICS OF EDUTAINMENT: THE ASTARLY–MEDIASTAR MODEL OF GAMIFIED LEARNING GROWTH

In 2025, the Nobel Prize in Economic Sciences highlighted innovation-driven growth—one half awarded to Joel Mokyr for the prerequisites of sustained growth and the other half jointly to Philippe Aghion and Peter Howitt for the theory of sustained growth via creative destruction [1]. This provides a timely anchor for modern edutainment and AI adoption. We study the Astarly (ex - Mediastar) ecosystem to articulate how gamified learning and AI personalization jointly accelerate innovation cycles and global scaling in digital education.