Keynote speech

Ambassador of the Federal Republic of Germany to the Republic of Bulgaria Good morning, Thank you very much for having me.As Dr. Yurukova said, I am really passionate about the topic.I think it is very important.I have to thank you all for being here.You pointed me right to the Digital Services Act (DSA) and to the Digital Markets Act (DMA), if I may supplement this.I actually do not consider myself a defender of that act, but a promoter because, unfortunately, big parts of it have not been properly implemented yet.I want to start with a useful reminder that disinformation and everything that artificial intelligence can do does not only happen in the political sphere, but also in the economic sphere.As we are all primarily politically orientated, we should not forget that more than 50% of texts online have not been written by humans and about 95% of them have an economical target.Businesses are subject to campaigns, just as governments, just as political parties are.It is not widely talked about, but we all encounter it.For example, when a hotel with hundreds of positive reviews turns out to be not as nice as the reviews suggest.When you are looking for allies to find a solution in the political sphere it is helpful to remind yourself that businesses might be struggling with the same issue.