Prospects and Challenges of River Tourism in Assam, India: A SWOT Analysis

River tourism destinations have become extremely popular over the past few decades. The beautiful rivers and landscapes of Barak and Brahmaputra in Assam offer great opportunities for exploration as well as aerial and water adventure activities. The development stage of river tourism is at the initial stage in the growing tourism industry. Kaziranga National Park, a UNESCO World Heritage Site, is one of the main centers of attraction along with other destinations in Assam, and it protects the endangered one-horned rhinoceros. The study area has become a popular travel destination for nature lovers because of its beautiful rivers, national parks, islands, and diverse landscapes. This study analyzed the dynamics of river tourism and opportunities along the Brahmaputra River using qualitative research methodology. The main purpose of this study is to examine the growth and development of river tourism in Assam. This study aims to assess the strengths, weaknesses, opportunities, and threats associated with river tourism in the study area. The findings show that most areas in the Brahmaputra River have great opportunities for river tourism development despite various challenges. It also provides a systematic plan of the existing conditions of river tourism in the area and helps to identify the potential and challenges of the area. The findings of this study are also important for researchers, policymakers, and planners looking for ways to build sustainable tourism models that balance economic growth with environmental and social considerations in Assam.