Rourke’s General Farm Practice Change Theory: A Pull Approach

Introduction: The science of anthropogenic global warming is well established. Burning 100 M barrels of oil equivalent does do harm, yet in the USA Mid-West as well as in Alberta. 90% of farmers sampled either did not believe in AGW or thought it is a natural process. Purpose: To examine various change theories and their suitability to help mitigate global warming on Western Canadian grain farms Methods/ Findings: Analysis of the exploratory in-depth qualitative narrative-based research work conducted during my PhD thesis has resulted in development of Rourke’s General Farm Practice Change Theory, a Net Positive farm Framework and a Global warming Mitigation credit framework. Practical Implications: In this paper I discuss and contrast the development of Rourke's General Farm Practice Change Theory as a Pull Change Theory rather than the more common Push approaches. It refers to lessons learnt from the Manitoba -North Dakota Zero Tillage Farmers Association ,1978-2014.