A Review of Research on China's Silver Market: Current Development Status, Problem Diagnosis and Future Directions

In the context of the continuous deepening of population aging in China, the silver-haired market, as an emerging consumption sector with both social value and economic potential, has attracted much attention. This paper focuses on the Chinese silver-haired market, conducting a systematic exploration through literature research, data analysis, and case studies. It systematically investigates the growth characteristics of the current Chinese silver-haired market, the changes in consumer group demands, as well as the shortcomings in the market supply side in terms of product innovation, service adaptation, and industry regulations. At the same time, by combining the mature development experience of foreign silver-haired markets, it proposes countermeasures and suggestions for optimizing the development of the Chinese silver-haired market from dimensions such as enterprise product development, government policy support, social atmosphere creation, and industry standard improvement. This research aims to help tap into the consumption potential of Chinas elderly population, improve their quality of life, and support the sustainable and high-quality growth of the silver-haired market.