John M. Jordan, <i>The Rise of the Algorithms: How YouTube and TikTok Conquered the World</i>

The Rise of the Algorithms: How YouTube and TikTok Conquered the World by John M. Jordan is a rigorous and lucid account of how online video platforms have transformed from niche repositories into the most powerful cultural infrastructures of the 21st century.Through eight chapters, Jordan exposes the social, political, and economic logics that underpin big media platforms such as YouTube and TikTok.The result is a book that is a normative reflection on the governance of attention.