Sustainability Beyond Green-Washing

Today everybody talks about sustainability. Products, new or old, they all are suddenly becoming sustainable products. The consumer is looking for better and more sustainable products and the industry has adjusted quickly coming up with green washing marketing campaigns. Nearly everything is marketed as sustainable today. But what is the real meaning? Is there something with real impact to our environment? Is there something we could do for improving sustainability? Not just by green-washing words but by real facts? First, we have to understand the facts, then we can make a plan taking action towards real sustainability. Let’s have a look at some facts published elsewhere.