Pelatihan dan Pendampingan Pemasaran Berbasis Digital Guna Meningkatkan Tingkat Kunjungan Wisatawan bagi Pengelola Desa Ekowisata Pancoh

Digital-Based Marketing Training and Counselling to Increase the Level of Tourist Visits for Pancoh Ecotourism Village Managers. Pancoh Ecotourism Village, located in Girikerto, Turi District, Sleman Regency, Special Region of Yogyakarta, has comprehensive tourism appeal in terms of attractions, amenities, and accessibility. However, the village experienced a significant decline in visitor numbers during the Covid-19 pandemic and continues to face limitations in human resource capacity. This community service program aims to enhance managerial capacity through digital literacy training, digital marketing training and mentoring, tourism village governance training, excellent service training, and assistance with the Integrated Financial Information System (SIKT). The implementation method consists of socialisation, training, technology application, mentoring, evaluation, and program sustainability. The results show improved understanding and implementation of digital literacy, digital marketing, SIKT, tourism village management, and excellent service, which are expected to increase visitor numbers to Pancoh Ecotourism Village.