Problem Solving a Strategic Recruitment Plan for a New Engineering Technology Program

Launching an Engineering Technology program and devising effective recruitment strategies at a regional campus of a flagship state institution is a challenging task.Integrating targeted recruitment into the regular operations of the admissions office while distinguishing the program from others adds to the complexity.This paper shares our successful experience recruiting over forty students for our newly launched Bachelor of Science in Engineering Technology program at The Ohio State University at Newark.In this paper, we discuss key topics such as identifying responsible personnel, forming essential campus and off-campus partnerships, aligning personal goals with university goals, setting priorities, and the steps taken to achieve our objectives.Additionally, we highlight the importance of a strategic marketing plan aligned with the recruitment plan, event development, best practices, and targeting specific populations.Our goal is to provide insights into developing a strategic recruitment plan for Engineering Technology programs, whether new or established. Proceedings of the 2025 Conference for Industry and Education CollaborationCopyright 2025, American Society for Engineering Education key areas such as identifying responsible personnel, forming essential partnerships both on and off campus, aligning personal goals with university goals, setting priorities, and outlining the steps needed to achieve our objectives.Additionally, it emphasized the importance of a strategic marketing plan aligned with the recruitment strategy, event development, best practices, and targeting specific populations.