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Evidence on the environmental and socio-economic harms linked to plastic pollution has prompted major governance responses, including the 2019 Basel Convention amendments on plastic waste and the start of negotiations on a global plastics treaty in 2022. In parallel, many jurisdictions have introduced minimum recycled-content requirements to curb virgin-material demand and strengthen circularity in plastics. Yet trade statistics show that plastic scrap is only a small fraction of cross-border flows of secondary (recyclable) materials. Policy debates are also increasingly focused on non-plastic alternatives for packaging and other uses, but these substitutes can carry substantial upstream and downstream burdens that may match or exceed plastics depending on production pathways and end-of-life management. This article contrasts global trade patterns for secondary plastics, textiles, paper, and ferrous metals, and highlights how governance frameworks have centered disproportionately on plastics. We argue that the momentum from plastic-waste controls and recycled-content mandates should be used to build more systemic policies that also cover other material streams; otherwise, interventions may simply displace impacts to substitute materials and weaken circular-economy objectives.