Empowering Creativity and Disability Inclusion in the Enchantment and Social Innovation of “Gulijat Textiles” in Indonesia’s Creative Industries

Gulijat is an innovative textile technique that integrates folding and pinching in its colouring process, producing distinctive patterns. This study, in collaboration with Tiara Handicraft, explores Gulijat as a strategy for product diversification and disability inclusion in Indonesia’s creative industries. Tiara Handicraft began as an initiative to employ individuals with disabilities, evolving into a platform that empowers artisans to establish independent businesses while maintaining collaboration. Using a development research methodology, the study examines material processing and product creation at Tiara Handicraft in East Java. The process involves two stages: (1) material preparation, including fabric selection, motif creation, colouring, and finishing; and (2) product manufacturing, covering design, cutting, assembly, and finishing. The analysis follows Alfred Gell’s Technology of Enchantment framework, assessing how technical innovations shape consumer perceptions. A survey of 100 respondents in Surabaya, East Java, found that 85% appreciated Gulijat’s motifs and innovation, while 38% suggested broader product diversification to attract younger audiences. Gulijat holds promise as both an artistic and economic tool, fostering disability empowerment and sustainable creative industry practices. Tiara Handicraft exemplifies an inclusive business model that integrates social impact with artistic innovation.