Digital Intelligence and the Inheritance of Traditional Culture: A Glocalized Model of Intelligent Heritage in Huangyan, China

In the era of digital intelligence, cultural heritage is undergoing a profound transformation. This study investigates how digital technologies facilitate the inheritance and innovation of traditional culture in China, focusing on the case of Huangyan’s Song Rhyme Culture in Zhejiang Province. Drawing on the framework of “glocalized intelligent heritage,” the research explores how global technological systems interact with local cultural practices to produce new forms of cultural continuity. Methodologically, the study employs a qualitative case study approach supported by empirical data. It combines policy analysis, semi-structured interviews with twenty-six stakeholders, field observations, and quantitative indicators such as visitor statistics, online engagement, and project investment. This mixed design provides both contextual depth and measurable evidence of digital transformation. The findings show that digital intelligence has reshaped cultural representation, platform-based public engagement, and local sustainability. In Huangyan, technologies such as AI-based monitoring, 3D modeling, and VR exhibitions have transformed heritage display into an interactive and educational experience. Digital media have enhanced public engagement, with more than 1.2 million virtual visits and over 20 million online interactions recorded in 2024. At the same time, the project has stimulated cultural tourism and creative industries, contributing to a 28.6% increase in cultural revenue between 2020 and 2024. The study concludes that digital intelligence can function as a cultural bridge by strengthening heritage mediation, widening access, and enabling platform- and institution-based participation, while noting that embodied intergenerational cultural transmission lies beyond the direct measurement of this research design.