Consumer Health Entomology- A <i>Fortiori Industrial</i> Science of Emerging Public Health Significance, with Emphasis on its Commercial, Behavioural and Social Considerations

Among various subsets of entomology, medical entomology focuses on vector-borne diseases and suggests methods for its control. However, the lacunae of information on contribution of the product originators, attributes of consumers in integrated vector control led to the emergence of a new discipline called Consumer Health Entomology (CHE). It is a novel concept addresses gaps in traditional medical entomology by focusing on the direct and indirect impact of insects on consumers involving three pillars of action viz., Protection, Prevention and Awareness. In the era of globalization, where consumer needs evolve rapidly, it bridges the gap between laboratory and field research applied in every-day life of humans, promoting sustainable and consumer-friendly pest control solutions. CHE fosters collaboration among researchers, public health officials, and industries to develop effective, accessible products. Empowering consumers with knowledge and innovative solutions, CHE paves the way for a healthier future. Its success requires collaborative efforts of researchers, public health officials, and individuals.