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<i>Bacillus cereus</i> is a common Gram-positive bacterium that poses a significant threat to food safety due to its environmental adaptability, spore-forming ability, and production of harmful toxins. Traditional detection methods for <i>B. cereus</i> are time-consuming and inaccurate. This study aimed to develop a rapid enrichment medium for <i>B. cereus</i> to improve detection efficiency. Five <i>B. cereus</i> strains and five non-<i>B. cereus</i> strains were used. The TSB medium was selected as the basic medium as it supported the best growth and spore germination of <i>B. cereus</i> among the tested media. Magnesium sulfate and inosine were identified as the most effective promoters for the growth of vegetative cells and spore germination respectively, while glycine and sodium nitrite were chosen as suitable inhibitors against non-<i>B. cereus</i> bacteria. Through orthogonal experiments, the optimal formulation of the rapid enrichment medium (BC-TSB) was determined. BC-TSB effectively inhibited the growth of non-target bacteria and significantly promoted the growth and spore germination of <i>B. cereus</i> compared to the TSB basic medium. It also efficiently facilitated the recovery of thermally injured <i>B. cereus</i> cells, with a 6 h recovery rate of 87%-shortening the incubation time required by traditional method from 48 h to 6 h. In the detection of artificially contaminated dairy samples, BC-TSB could effectively pre-enrich <i>B. cereus</i>, achieving a 100% detection rate in UHT milk, modified milk, and pasteurized milk using both traditional and PMAxx-qPCR methods. Overall, the developed BC-TSB medium has great potential for the rapid and accurate detection of <i>B. cereus</i> in food, which can help enhance food safety monitoring.