DIGITALIZATION OF DATA VISUALIZATION PROCESSES IN MEDIA ART

This article examines the importance of digitizing data visualization processes in media art and its impact on creative practice. With the increasing volume and complexity of information, new methods of working with visual data are required. In this context, key visualization tools such as raster, vector, three-dimensional (3D), and fractal graphics are analyzed, and their role in media art is defined. Special attention is given to IT technologies – animation, interactive infographics, virtual and augmented reality (VR/AR), and cloud systems – and their significance for the development of artistic projects.Based on informational and comparative analysis, the article explores digital practices in media art and art therapy. It reviews the experience of exhibitions, online platforms, and social networks in Europe, the USA, and Asian countries, outlining their advantages. The role of online art therapy in providing psychological support and developing creative abilities is emphasized. In addition, the initial steps in Kazakhstan are examined and compared with international practices.The research findings indicate that the main challenges of introducing digitalization into media art are linked to insufficient technical infrastructure, lack of qualified personnel, and methodological limitations. At the same time, broad integration opportunities are identified: applying international experience, adapting modern technologies, and training professional specialists. The conclusion presents practical recommendations for the development of digital formats in media art and art therapy.