Assessing the Efficiency and Quality of Audio-Coding Versus Transcript Coding

The potential cost savings, coupled with the more "naturalistic" source of audio data, may make audio coding an appropriate approach to consider for the qualitative researcher, despite coder perceptions of its greater difficulty. Audio coding should be considered as part of a qualitative project to enhance immersion in the data or improve coding efficiency. However, this approach should be preceded by careful consideration of the most effective computer-assisted qualitative data analysis software and extensive training and familiarization with audio coding procedures prior to analysis.